# Horton Taylor

> Local marketing for New Zealand service businesses. Google Ads, Facebook & Instagram (Meta) ads, website design, email/SMS follow-up and ServiceM8 setup that turn clicks into booked jobs. Run directly by Mitchell Horton (Mitch), based in Mount Maunganui, Bay of Plenty, serving NZ nationwide.

> Last updated: 2026-07-25

Horton Taylor helps local service businesses (builders, plumbers, electricians, cleaners, painters, landscapers, window cleaners, rideshare operators and similar trades) get a consistent, predictable flow of enquiries. The business works month-to-month with no long contracts, you work directly with the owner Mitch (no account managers, no outsourcing), and the focus is on real results, leads and booked jobs, not vanity metrics. Mitch has 10+ years experience, has run service businesses himself, and is a ServiceM8 Certified Partner. Intro calls are free (15 minutes).

## Services
- [Services overview](https://hortontaylor.co.nz/services/): All five core services, how they fit together and where to start.
- [Google Ads](https://hortontaylor.co.nz/services/google-ads/): Search campaigns that capture people already looking for what you do.
- [Facebook & Instagram Ads](https://hortontaylor.co.nz/services/facebook-instagram-ads/): Meta lead-gen campaigns built for real bookings, not just clicks.
- [Website Design & Optimisation](https://hortontaylor.co.nz/services/website-design/): Fast, conversion-focused websites for service businesses.
- [Email & SMS Remarketing](https://hortontaylor.co.nz/services/email-sms-remarketing/): Follow-up systems that reactivate past customers and convert stale leads.
- [Business Growth Consulting](https://hortontaylor.co.nz/services/business-growth-consulting/): Practical strategy and systems from someone who has built a service business.
- [ServiceM8 Setup & Support](https://hortontaylor.co.nz/services/servicem8/): ServiceM8 Certified Partner. Setup, migration, customisation, training and ongoing support for NZ trade businesses.
- [Free Google Ads audit](https://hortontaylor.co.nz/google-ads-audit/): No-obligation review of wasted spend, targeting, ad copy, landing pages, Quality Score and conversion tracking.

## Locations
- [Digital marketing Tauranga](https://hortontaylor.co.nz/digital-marketing-tauranga/): Ads, websites and follow-up for Tauranga service businesses.
- [Google Ads Tauranga](https://hortontaylor.co.nz/google-ads-tauranga/): Google Ads management for Tauranga businesses, with what is included and what you pay Google.
- [Facebook Ads Tauranga](https://hortontaylor.co.nz/facebook-ads-tauranga/): Facebook and Instagram ads for Tauranga businesses built around real enquiries.
- [Web design Tauranga](https://hortontaylor.co.nz/web-design-tauranga/): Website design in Tauranga that turns visitors into booked jobs.
- [Web design Mount Maunganui](https://hortontaylor.co.nz/web-design-mount-maunganui/): Website design for Mount Maunganui businesses that want to grow.
- [WordPress web design Tauranga](https://hortontaylor.co.nz/wordpress-web-design-tauranga/): WordPress builds, plus rescues and speed-ups for slow existing sites.
- [Landing page design Tauranga](https://hortontaylor.co.nz/landing-page-design-tauranga/): Landing pages that match your ads so paid clicks convert.
- [Lead generation Tauranga](https://hortontaylor.co.nz/lead-generation-tauranga/): Ads, a page that converts and follow-up that closes, run as one system.
- [Email marketing Tauranga](https://hortontaylor.co.nz/email-marketing-tauranga/): Reactivation, rebooking and review campaigns to the customer list you already own.

## Who we help
- [Marketing for tradies](https://hortontaylor.co.nz/marketing-for-tradies/): The whole marketing picture for trade businesses, by someone who has run them.
- [Google Ads for tradies](https://hortontaylor.co.nz/google-ads-for-tradies/): Google Ads set up for trade jobs, emergency call-outs and planned work.
- [Web design for tradies](https://hortontaylor.co.nz/web-design-for-tradies/): Websites for tradies that actually book jobs, with what is included.
- [Small business website design](https://hortontaylor.co.nz/small-business-website-design/): Websites for small businesses that need to win work.

## Systems and software (NZ-wide)
- [Job management software NZ](https://hortontaylor.co.nz/job-management-software-nz/): An honest buyer's guide to job management software for NZ trades.
- [ServiceM8 setup and training](https://hortontaylor.co.nz/servicem8-setup-and-training/): ServiceM8 setup, migration and training for NZ trade businesses.
- [GoHighLevel setup NZ](https://hortontaylor.co.nz/gohighlevel/): GoHighLevel pipelines, follow-up automation and review requests, set up for NZ trade and cleaning businesses.
- [CRM implementation NZ](https://hortontaylor.co.nz/crm-implementation/): Which CRM actually fits a NZ trade or cleaning business, with setup, migration and training.

## Learn
- [Blog](https://hortontaylor.co.nz/blog/): Plain-English guides on marketing costs, lead generation and job management software for NZ service businesses.
- [How much do Google Ads cost in NZ? (2026 budget guide)](https://hortontaylor.co.nz/blog/how-much-do-google-ads-cost-nz/): Real NZD budget maths, how GST works, why charges look random, and management fees.
- [How much does a Facebook ad cost in NZ? (2026 price guide)](https://hortontaylor.co.nz/blog/how-much-do-facebook-ads-cost-nz/): NZD budget bands, current NZ CPM and CPC benchmarks, and what $500 a month buys.
- [Is $20 a day enough for Google Ads in New Zealand?](https://hortontaylor.co.nz/blog/is-20-a-day-enough-for-google-ads-nz/): What $600 a month buys in a NZ trade niche, and when it is too thin to test.
- [Facebook Ads vs Google Ads: which works better in NZ?](https://hortontaylor.co.nz/blog/facebook-ads-vs-google-ads-nz/): Which channel a NZ service business runs first, and what each one costs.
- [How much does a website cost in NZ? (2026 price guide)](https://hortontaylor.co.nz/blog/how-much-does-a-website-cost-nz/): NZD price bands for brochure, lead generation and ecommerce builds, and what drives the gap.
- [How much does SEO cost in NZ? (honest 2026 price guide)](https://hortontaylor.co.nz/blog/how-much-does-seo-cost-nz/): NZD monthly and one-off price bands, and when SEO is the wrong first spend.
- [Why isn't my website getting enquiries? Seven things to check](https://hortontaylor.co.nz/blog/why-is-my-website-not-getting-enquiries/): How to tell a traffic problem from a conversion problem before you spend.
- [How to get more leads for your trade business in NZ](https://hortontaylor.co.nz/blog/how-to-get-more-leads-trade-business-nz/): The five channels that produce leads, cost per lead, and the order to spend in.
- [How to market a small business in NZ on a tight budget](https://hortontaylor.co.nz/blog/small-business-marketing-nz/): Where the first $500 a month should go, and which channels are worth paying for.
- [How to get more Google reviews (and win more local jobs)](https://hortontaylor.co.nz/blog/how-to-get-more-google-reviews-nz/): When to ask, the exact SMS and email wording, and what it costs to automate.
- [Google Business Profile setup for NZ trades (2026 guide)](https://hortontaylor.co.nz/blog/google-business-profile-setup-nz/): The categories that move the local pack and what to check when yours is not showing.
- [Marketing for plumbers in NZ: what actually works in 2026](https://hortontaylor.co.nz/blog/marketing-for-plumbers-nz/): Where plumbing jobs come from, and why emergency and planned work need separate funnels.
- [Marketing for electricians in NZ: what actually books jobs](https://hortontaylor.co.nz/blog/marketing-for-electricians-nz/): Local search, Google Ads, compliance trust signals and follow-up, with real NZD costs.
- [Marketing for builders in NZ: how to get leads in 2026](https://hortontaylor.co.nz/blog/marketing-for-builders-nz/): Ad spend for builders, plus the photo gallery and follow-up system that close long jobs.
- [Marketing for painters, landscapers and roofers in NZ](https://hortontaylor.co.nz/blog/marketing-for-painters-landscapers-roofers-nz/): Seasonal ad budgets, before-and-after photos that sell, and follow-up for quiet months.
- [The best job management software for NZ tradies (2026)](https://hortontaylor.co.nz/blog/best-job-management-software-nz/): ServiceM8, Tradify, Fergus and NextMinute compared on real NZD pricing.
- [ServiceM8 vs Tradify vs Fergus: which is best for NZ tradies?](https://hortontaylor.co.nz/blog/servicem8-vs-tradify-vs-fergus-nz/): How each one charges, where each one wins, and which fits your trade.
- [ServiceM8 pricing in NZ: what it really costs to run](https://hortontaylor.co.nz/blog/servicem8-pricing-nz/): Every plan in NZD, the extras nobody budgets for, and what setup costs on top.
- [ServiceM8 setup: what a Certified Partner actually does](https://hortontaylor.co.nz/blog/servicem8-setup-nz/): The settings most tradies get wrong and how migration off Tradify or Fergus works.

## Proof
- [Case studies](https://hortontaylor.co.nz/case-studies/): Real results from NZ service businesses across paid ads, websites and email/SMS.
- [Rideshare Consultants: 40% growth in 12 months](https://hortontaylor.co.nz/case-studies/rideshare-consultants/): Growth for a rideshare tax consultancy.
- [GetATaxi: 643% organic traffic lift](https://hortontaylor.co.nz/case-studies/getataxi-website/): New website and SEO rebuild for a taxi and airport transfer operator.
- [JunkBoss: 350+ Google reviews into top-3 local rankings](https://hortontaylor.co.nz/case-studies/junkboss-website/): Waste removal and demolition business turning reviews into local visibility.
- [SWISH: a website rebuild that matched the service quality](https://hortontaylor.co.nz/case-studies/swish-website/): Website rebuild for an exterior cleaning company.
- [150% booking increase: pressure wash retention](https://hortontaylor.co.nz/case-studies/pressure-wash-retention/): Retention campaign for a commercial exterior cleaning business.
- [67 dormant clients reactivated by email newsletter](https://hortontaylor.co.nz/case-studies/tax-service-reactivation/): Email reactivation for a financial services business.
- [55 jobs worth $17.5K from one seasonal email and SMS campaign](https://hortontaylor.co.nz/case-studies/seasonal-email-sms-campaign/): Seasonal home services campaign in Christchurch.

## Company
- [Home](https://hortontaylor.co.nz/): What Horton Taylor does, how it works and who it is for.
- [About Mitch](https://hortontaylor.co.nz/about/): Mitchell Horton, founder and owner, based in Mount Maunganui, 10+ years experience.
- [Contact / book a free call](https://hortontaylor.co.nz/contact/): Free 15-minute intro call, no pressure.
- [Privacy policy](https://hortontaylor.co.nz/privacy-policy/): How personal information is collected, used and stored.
- [Terms of service](https://hortontaylor.co.nz/terms-of-service/): Terms for using this website and engaging Horton Taylor.

## Contact
- Email: hello@hortontaylor.co.nz
- Phone: 027 412 1176 (+64 27 412 1176)
- Location: Mount Maunganui, Bay of Plenty, New Zealand
- Service area: New Zealand nationwide