Website Exterior cleaning
SWISH: a website rebuild that finally matched the service quality
A faster, conversion-focused website rebuild gave SWISH a digital presence that finally matched the quality of their housewash, roof treatment and water blasting work.
Headline result
100+
5-star Google reviews
Client
SWISH Property Services
Exterior cleaning
Engagement
2025
4 services delivered
The challenge
SWISH had 100+ 5-star Google reviews and strong word-of-mouth, but the website was cluttered, slow on mobile and didn't separate commercial from residential offerings. The site felt less professional than the actual service, and organic traffic for searches like "house washing near me" wasn't converting the way it should.
Our approach
- Ran a discovery and strategy phase to map out the right structure for commercial and residential customers.
- Designed a fresh, conversion-focused website built around real reviews and before-and-after imagery.
- Built dedicated service pages for softwash, roof moss treatment, water blasting and gutter vacuuming, each with tailored quote forms.
- Added pricing guidance and FAQs on every service page to reduce friction before enquiry.
- Optimised on-page SEO with proper heading structure, local keyword targeting and service schema markup.
- Stripped out legacy plugins and compressed images to fix mobile speed.
The results
- A faster, mobile-first site that finally reflects the quality of the work
- Clear separation between commercial and residential service pages
- Tailored quote forms for each service driving cleaner, higher-intent leads
- Improved local SEO foundations targeting "house washing near me" style searches
- 100+ 5-star Google reviews properly surfaced across the site