Horton Taylor
Worked with 100+ NZ service businesses

Helping service businesses win. Local marketing done properly.

Google Ads, Meta ads, websites and ServiceM8 for NZ trade and property care businesses, run directly by Mitch, who has owned and grown service businesses himself.

10+ years experience · No outsourcing · You work directly with Mitch
ServiceM8 Certified Partner
Mitch Horton, founder of Horton Taylor

Local businesses we work with

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Real results from real businesses.

We've worked with 100+ NZ service businesses. Here are a few of them, in the owners' own words where we have them.

Rideshare Tax Consultants

+40%
Growth in 12 months
“Mitch gave us real clarity on what to focus on and what to fix. The Tax Guide and Facebook ads strategy especially made a huge difference. It's given us the confidence to grow properly.”
Vincent Fredrickson Owner, Rideshare Consultants
Read the Rideshare Tax Consultants story

JunkBoss

350+
Google reviews
“Horton Taylor has been helping us get our business cranking and Mitch's expertise have been a huge help. Can't recommend Mitch enough, he's epic! Super knowledgeable, efficient and friendly.”
Alex Fladgate Owner, JunkBoss
Read the JunkBoss story
+643%
Organic traffic growth

GetATaxi

A new conversion-focused website and a targeted SEO build took GetATaxi from zero visibility to top-10 rankings for high-intent airport transfer searches.

Read the GetATaxi story
100+
5-star Google reviews

SWISH Property Services

A faster, conversion-focused website rebuild gave SWISH Property Services a site that finally matched the quality of their housewash and roof treatment work.

Read the SWISH Property Services story
Mitch Horton, founder of Horton Taylor

Before I marketed service businesses, I ran them.

I know what a quiet week does to your head. I know what it costs to send someone out to a job that was never going to close, and how fast good work turns into word of mouth when the follow-up is actually handled.

That is not theory I picked up in a course. It is the reason I can sit down with an owner and go straight to the problem that is actually holding the business back.

Over the past 10 years and more I have worked with over 100 New Zealand service businesses. Window cleaners and pressure wash crews, builders, sparkies, plumbers, painters, roofers, flooring and junk removal. Different trades, same two problems every time: the enquiries are not consistent enough, and the jobs that do come in are not followed up properly.

So I build the system that fixes both. Google and Meta ads to bring the enquiries in. A website that turns those clicks into calls. Email and SMS follow-up so your existing customers rebook instead of going quiet. ServiceM8 behind it all, so every job gets quoted, booked and invoiced without living in your head.

That is what lets a service business grow without the owner holding it all together. You can start with one piece or have me handle the lot, and you deal with me the whole way. No outsourcing, month to month.

Mitch Horton
Mount Maunganui
Book a free 15-minute call

What owners say about working with Mitch.

  • “Couldn’t be happier with the results we have been getting from Mitch and Horton Taylor. Our customer rebookings have gone through the roof and our calendar is booked out even in the slow months.”

    Kyle G Owner, Reflections Window Cleaning
  • “Mitch has been a god send to my window cleaning business! We’ve been working together for just over two months and in that short time we’ve doubled the jobs coming through and implemented software and systems that make admin a breeze. Can’t recommend Horton Taylor enough!”

    Hogan Duke Owner, Duke Property Services
  • “I couldn’t recommend Mitch and Erin highly enough. They have been super helpful for our business and supporting us with marketing, ServiceM8 and our website. They were really responsive and efficient. Will continue to use them again.”

    Serena Ross Owner, Bonds Flooring
  • “How good. Been dealing with Horton Taylor for the last couple of months and been real happy with what they have been doing for my business. We have lots of exciting stuff in the pipeline that Mitch is involved in. I appreciate what you guys do for us and am looking forward to the future.”

    Mikey Smale Owner, Clean Windows NZ

Common questions.

Short answers to what owners ask. If yours is not here, ring 027 412 1176 or email hello@hortontaylor.co.nz and Mitch replies himself.

Ask Mitch
Who do you work with?

Trade and property care businesses across New Zealand. On the trade side that is builders, plumbers, sparkies, painters, landscapers and roofers. On the property care side it is window cleaning, house and pressure washing, carpet and commercial cleaning, junk removal, flooring and property maintenance. We also work with operators outside the trades, like rideshare consultants. If you rely on consistent local enquiries, you are our sort of client.

How long until I see results?

Most clients see steady new enquiries within the first 1–2 weeks of running ads. Long-term compounding growth (better follow-up, repeat customers, reviews) tends to kick in around the 1–2 month mark. One window cleaning business doubled the jobs coming through in just over two months of working together.

Who will I actually be working with?

Me, Mitchell Horton. You deal with the person doing the work, every time. No account managers, no overseas teams, no handoffs and nothing outsourced behind your back. If you ring me from the van at 7am, you get the person who is actually in your ad account. That is the whole point of running Horton Taylor the way I do.

Do I need to sign a long contract?

No long lock-ins. We work on a month-to-month basis because we'd rather earn your business every month than trap you in a contract. Our trade and cleaning clients stay because the lead flow works, not because a contract says they have to.

What does it cost?

Every quote is built for the job in front of us, because scope is what moves the number. A five-page site for a solo operator is different work from a fifteen-page build with a page per service, and running ads across one suburb is not the same as five. Book a free 15-minute call, tell us what you need, and you get a straight number with exactly what is included, in writing. No packages you have to grow into and no lock-in contract. If you want a feel for the market first, our guide to website costs in NZ and our guide to Google Ads costs in NZ have the real NZD figures.

How do we get started?

Book a free 15-minute call. We'll talk about your business, what's working, what's not, and whether we're the right fit. Bring whatever you have, your Google Ads account, your current site, or just the type of jobs you wish you were getting more of. No pressure either way. If you would rather read first, the blog has the real NZD numbers on ads, websites and leads.