Website Design & Optimisation
Fast, modern websites built to convert visitors into bookings.
Everything handled, properly.
A pretty website that doesn't convert is just an expensive brochure. We build sites that load fast on mobile, rank in Google, and turn visitors into booked jobs. That usually means one clear page per service, so a housewash and a roof treatment are not buried on the same page, plus your Google reviews and before and after photos up front where people can see them. We also redesign existing sites that are leaking leads. What a build comes to depends on page count and how much of the content we write, and you get a straight number on a free 15-minute call. If you want the local version, see web design in Tauranga, or read up on small business website design if you are working to a tighter budget.
Trade and property-care businesses whose site is slow, outdated or just not generating enquiries. Builders, plumbers, electricians, painters and landscapers, plus window cleaning, housewashing, flooring and commercial cleaning companies.
What you should expect to walk away with.
More quote requests from the traffic you already have
Better Google rankings via clean code, speed and on-page SEO
A site you can actually update yourself when you add a service or a van
You'll work directly with me.
No account managers, no overseas teams, no handoffs. When you sign on for Website Design & Optimisation, you're working with someone who has owned and grown service businesses himself.
- 10+ years marketing experience
- Owned and grown service businesses
- No outsourcing, you work directly with Mitch
- Based in Mount Maunganui, serving NZ nationwide
How it works.
Strategy & content
We map your service pages, write conversion-focused copy and lock in the structure, one page per job type you want more of.
Design & build
Mobile-first design, then a clean build with proper tracking and forms.
Launch & iterate
Site goes live with analytics in place so we can keep improving conversion over time.
See it in action.
GetATaxi: 643% organic traffic lift after a new website and SEO rebuild
A new conversion-focused website and a targeted SEO build took GetATaxi from zero visibility to top-10 rankings for high-intent airport transfer searches.
JunkBoss: turning 350+ Google reviews into top-3 local rankings
A new website and a local SEO rebuild turned JunkBoss's 350+ Google reviews into top-3 Bay of Plenty rankings for rubbish removal and demolition searches.
SWISH: a website rebuild that finally matched the service quality
A faster, conversion-focused website rebuild gave SWISH Property Services a site that finally matched the quality of their housewash and roof treatment work.
How we helped Rideshare Consultants grow 40% in 12 months
From 1,000 to 1,400 clients in a single year using Google and Facebook ads, a niche lead magnet and conversion tracking that showed what actually worked.
Common questions.
How much does a website cost?
It comes down to page count and how much of the content we write. A tidy five-page site for a solo operator is a different job from a fifteen-page build with a page per service and a location page for every town you cover, and ecommerce is a step up again. Hosting and ongoing care sits separately as a monthly item. Tell us what you need on a free 15-minute call and you get a straight number with what is included spelled out. For what NZ businesses generally pay and what drives the gap between the bands, read how much a website costs in NZ.
How long does it take?
Most trade and cleaning sites take 4–8 weeks from kickoff to launch, depending on page count and how quickly we can get job photos and content off you.
Will I be able to edit it myself?
Yes. We hand over a site you can update without needing a developer, so adding a new service or swapping in fresh job photos is a five-minute job.
Do you do SEO too?
On-page SEO is included in every build, including the service and location page structure local searches need. Ongoing SEO and content is a separate engagement we can discuss.
My site gets visitors but no enquiries. Is a rebuild the fix?
Not always. Most sites with no enquiries have a traffic problem rather than a design problem, and a rebuild fixes the wrong thing. Work out which one you have first, using why your website is not getting enquiries, then decide.
Ready to get started?
Book a free 15-minute call with Mitch. We'll talk through your business and see if Website Design & Optimisation is the right next step.
Book a call