Free Google Ads audit: find out exactly where your budget is leaking
Most local service businesses waste a big chunk of their Google Ads spend without realising it, whether you run a building company or a cleaning crew. We’ll review your account for free and show you precisely what to fix to get more leads for less.
Sound familiar?
You're spending on Google Ads but have no real idea if it's working
Clicks come in, but they don’t turn into quote requests or booked jobs
Your cost per lead keeps climbing while results stay flat
You suspect your setup or agency isn’t optimised, but don’t know where to start
What your audit covers
Wasted spend analysis
We pinpoint irrelevant keywords, poor targeting and budget leaks draining your spend with zero return, including the DIY searches and price shoppers that never become a booked job.
Targeting & location
We review your geographic, demographic and audience targeting so you only pay for clicks inside the area you actually service, not the other side of the region.
Ad copy & extensions
We analyse your headlines, descriptions and extensions to find quick wins for better click-through rates.
Landing page review
We check where your traffic lands and flag the conversion blockers quietly costing you enquiries.
Quality Score
Low Quality Scores mean you pay more per click. We show you exactly how to lift them and cut your costs.
Conversion tracking
We verify your tracking is set up correctly so you know which ads bring in calls and booked jobs, not just clicks.
The kind of results we get
All case studies →
Common questions
Is the audit really free?
Yes. We’ll review your Google Ads account and give you a clear rundown of what’s working, what’s wasting money and what to fix, no cost, no obligation.
What do you need from me?
Read-only access to your Google Ads account (and your website URL). We’ll walk you through granting access on a quick call.
Will you try to sell me management?
Only if it makes sense for you. Plenty of people take the audit, action it themselves and we never hear back, that’s fine. No pressure either way.
How long does it take?
We’ll usually have your audit back within a few business days of getting account access.
What should I be spending on Google Ads in the first place?
For most NZ service businesses, $900 to $1,500 a month of ad spend, which is roughly $30 to $50 a day, is enough to get real data out of a local market. That money goes to Google, not to us. The audit will tell you whether your current number is the problem or whether the setup is, and if you want us to run the campaigns after that, book a free 15-minute call and Mitch will give you a straight number. The full budget maths is in our guide to how much Google Ads cost in NZ.
Claim your free audit
Pop your details in and we’ll be in touch to run your audit, or call Mitch on 027 412 1176.