JunkBoss: turning 350+ Google reviews into top-3 local rankings
A new website and a local SEO rebuild turned JunkBoss's 350+ Google reviews into top-3 Bay of Plenty rankings for rubbish removal and demolition searches.
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The challenge
JunkBoss had the reputation to win, with 350+ Google reviews and over 1,000 happy customers, but none of that showed up online. Prospects searching "rubbish removal Tauranga" or "demolition Mount Maunganui" were finding bigger brands with worse reviews first, and the business was leaking same-day and next-day jobs to competitors with stronger digital presence.
Our approach
- Built a modern, conversion-focused website that put the review count, guarantees and before-and-after photography front and centre.
- Structured service pages around how customers actually search: house clearouts, commercial strip-outs, demolition, green waste, hoarder cleanups, with clear pricing.
- Rebuilt and optimised the Google Business Profile with geo-targeted landing pages.
- Created location pages for Tauranga, Mount Maunganui, Papamoa and Te Puke.
- Implemented LocalBusiness schema markup so rankings could be earned faster.
- Built citations across NZ trade directories and prioritised local SEO as the main growth lever.
The results
- Top 3 local rankings for core commercial keywords across the Bay of Plenty
- 350+ Google reviews now actively driving leads through search
- 1,000+ happy customers reflected properly in the online presence
- Same-day and next-day enquiries flowing in from organic search instead of competitors
How this applies to your business
This is the standard build for web design in Tauranga: a fast site, real proof up front, and service pages that match how people search.
If you run a trade or waste business, our web design for tradies work follows the same playbook.
"Horton Taylor has been helping us get our business cranking and Mitch's expertise have been a huge help. Can't recommend Mitch enough, he's epic! Super knowledgeable, efficient and friendly."
