Google Ads management for NZ service businesses
Get in front of people already searching for the job you do.
Everything handled, properly.
Google Ads is one of the best channels for trade and cleaning businesses because the people clicking are already searching for what you do. Someone typing "emergency plumber Tauranga" or "gutter cleaning near me" wants the job done this week, not next quarter. We run Search, Performance Max and Local campaigns built around those high-intent keywords. Most owners do not need a big Google Ads agency with account managers and handoffs, they need one person who checks the account every week. Start with a free Google Ads audit so you can see where your current account is wasting money before you commit to anything. In the Bay of Plenty we also do Google Ads management in Tauranga.
Service businesses whose customers reach for Google the moment something needs doing. Plumbers, electricians, builders, roofers and painters, plus carpet cleaning, commercial cleaning, junk removal and property maintenance companies.
What you should expect to walk away with.
Leads from people ready to book a job this week, not just browse
Wasted spend cut by excluding the DIY and job-seeker searches that never turn into work
Visibility into which keywords actually produce booked jobs
You'll work directly with me.
No account managers, no overseas teams, no handoffs. When you sign on for Google Ads, you're working with someone who has owned and grown service businesses himself.
- 10+ years marketing experience
- Owned and grown service businesses
- No outsourcing, you work directly with Mitch
- Based in Mount Maunganui, serving NZ nationwide
How it works.
Account audit & setup
We audit your existing account (if any), set up conversion tracking and rebuild the structure.
Launch & dial in
Campaigns go live with tight match-type control and we cut wasted spend daily for the first month, which is where most accounts leak money.
Optimise for profit
We refine bids, ad copy and landing pages so cost-per-lead drops over time.
See it in action.
How we helped Rideshare Consultants grow 40% in 12 months
From 1,000 to 1,400 clients in a single year using Google and Facebook ads, a niche lead magnet and conversion tracking that showed what actually worked.
GetATaxi: 643% organic traffic lift after a new website and SEO rebuild
A new conversion-focused website and a targeted SEO build took GetATaxi from zero visibility to top-10 rankings for high-intent airport transfer searches.
JunkBoss: turning 350+ Google reviews into top-3 local rankings
A new website and a local SEO rebuild turned JunkBoss's 350+ Google reviews into top-3 Bay of Plenty rankings for rubbish removal and demolition searches.
SWISH: a website rebuild that finally matched the service quality
A faster, conversion-focused website rebuild gave SWISH Property Services a site that finally matched the quality of their housewash and roof treatment work.
Common questions.
What's a realistic Google Ads budget?
For most NZ trade and cleaning businesses we recommend starting at $900 to $1,500/month in ad spend, roughly $30 to $50 a day. That money goes to Google, not to us. Higher-ticket work like roof replacements or full renovations can justify more. Management is quoted on the scope of the account, so book a free 15-minute call and you get a straight number for that too. The full budget maths is in our guide to how much Google Ads cost in NZ, and if you want to start smaller, read is $20 a day enough for Google Ads.
Do I need a landing page or will my website work?
Most existing websites work fine to start. If conversion rates are low we'll build a focused landing page for the campaigns, usually one page per service so a housewash search does not land on a page about carpet cleaning.
How do you measure success?
Cost per qualified lead and cost per booked job, not impressions or click-through rate. We track everything back to revenue.
Should I run Google Ads or Facebook ads first?
Google Ads first if people search for what you do, which covers most trades and anything urgent like a blocked drain or a dead hot water cylinder. Facebook is worth adding once search is working, or first when the job is visual and planned rather than urgent. The full comparison is in Facebook Ads vs Google Ads in NZ.
Ready to get started?
Book a free 15-minute call with Mitch. We'll talk through your business and see if Google Ads is the right next step.
Book a call