I'm Mitch, and I do the work myself.
Horton Taylor is me, Mitchell Horton. I am a local marketer based in Mount Maunganui with more than 10 years in local business marketing, and I have worked with over 100 New Zealand service businesses. Builders, sparkies and plumbers. Window cleaners, property wash crews and cleaning companies. When you hire Horton Taylor, you get me.
I have run service businesses myself
That is the short version of why Horton Taylor exists. Before I was marketing for service businesses, I was running them.
I know what a quiet week does to your head. I know what it costs to send someone out to a job that was never going to close, and how fast good work turns into word of mouth when the follow-up is actually handled. That is not theory I picked up in a course. It is the reason I build marketing the way I do.
Over the past 10 years and more I have worked with over 100 New Zealand service businesses. Window cleaners and pressure wash crews, builders, sparkies, plumbers, painters, landscapers, roofers, carpet and commercial cleaners, flooring, junk removal and rideshare operators. Different trades, same two problems every time: the enquiries are not consistent enough, and the jobs that do come in are not followed up properly.
My strongest work sits in cleaning and property care. Window cleaning, house and pressure washing, flooring, junk removal and property maintenance businesses that needed a steady run of jobs and a system that remembered to ask last summer's customers back.
So that is what I fix. Google Ads and Facebook ads to bring the enquiries in. A website that turns those clicks into calls. Email and SMS follow-up so your existing customers rebook instead of going quiet. ServiceM8 set up behind it all so every job gets quoted, booked and invoiced without living in your head. You can start with one piece or have me handle the lot.
I run Horton Taylor from Mount Maunganui and work with businesses right across New Zealand. See the results I have got for other owners.
Direct, month to month, no contracts
Simply. You deal with me, you pay month to month, and you can walk away whenever you like. Owners on the tools all day do not need another supplier to manage, so here is exactly what that means in practice.
You work with me, not a team
No account managers, no overseas contractors, no handoffs. Ring me from the van and you get the person who is actually in your ad account.
Month to month, no contracts
No long lock-ins. I would rather earn your business every month than trap you in a twelve month agreement.
Straight answers
If something is not working I will tell you, and I will tell you what I want to do about it. If I am not the right person for the job, I will say that too.
Built around what drives revenue
More enquiries, more booked jobs, more rebookings from the customers you already have. The numbers a builder or a window cleaning crew can actually bank, not impressions.
ServiceM8 Certified Partner
I am a certified partner for ServiceM8, the job management app a lot of New Zealand trade and cleaning businesses run on. Builders, sparkies and window cleaning crews use it to handle quoting, scheduling, job cards and invoicing from the phone in their pocket.
Being certified means I set it up and support it properly, and because I also run the ads and build the website, I can wire your enquiries straight into it. Nothing gets dropped between the phone call and the invoice.
ServiceM8 setup and support
- Setup and configuration around your trade
- Migration off paper and spreadsheets
- Quote templates, job cards and automations
- Training and ongoing support
Let's have a straight conversation.
Book a free 15-minute call with me. Tell me the jobs you want more of and I will tell you what I would do, what it costs and whether I am the right fit. No pressure either way.