Website Transport (taxi and airport transfers)
GetATaxi: 643% organic traffic lift after a new website and SEO rebuild
A new conversion-focused website and a targeted SEO build took GetATaxi from zero visibility to top-10 rankings for high-intent airport transfer searches.
Last updated
Headline result
+643%
Organic traffic growth
Client
GetATaxi
Transport (taxi and airport transfers)
Engagement
24 months
4 services delivered
The challenge
GetATaxi was up against Uber, Ola, Zoomy and the big established taxi brands without a website or any organic search presence. High-intent searches like "taxi to Auckland airport" and "pre-book airport transfer" were being won entirely by competitors, and the business was capped by repeat customers and word-of-mouth.
Our approach
- Built a modern, conversion-focused website with transparent fixed-fare pricing and a clear booking flow.
- Created dedicated landing pages for airport transfers, corporate accounts and suburban pickups.
- Ran a focused SEO campaign targeting Auckland transport intent keywords and service-area pages for major suburbs and terminals.
- Added LocalBusiness and Service schema so the site could earn rich results in search.
- Rebuilt the Google Business Profile with proper categories, photos and review prompts.
- Earned backlinks from NZ travel and business directories to strengthen authority.
The results
- 643% growth in organic traffic from baseline
- Top 10 rankings for core airport transfer keywords
- A live booking channel that now drives leads directly from search
- Visibility against Uber, Ola and the established taxi brands for the first time
How this applies to your business
Every website design build we do starts with the booking or enquiry flow, then the search visibility.
We run the same process for local operators after web design in Tauranga and across the Bay of Plenty.