Horton Taylor does lead generation in Tauranga for trade, cleaning and property-care businesses. Mitch runs the ads, builds the page they land on and sets up the email and SMS follow-up, so enquiries turn into booked jobs. Book a free 15-minute call and you get a straight number for the pieces you need.
Leads on their own do not pay wages. We build the whole run for you: ads that reach people who already want the job done, a page worth enquiring on, and follow-up that chases the quote before your competitor does.
You get enquiries in bursts, then hear nothing for three weeks
You are paying for clicks that never turn into a phone call
Quotes go out and go quiet, and nobody has time to chase them
You cannot say which part of the funnel is actually broken
Lead generation is the work of turning strangers into enquiries you can quote. For a local service business that means three things joined up: getting in front of people who already want the job done, giving them a page worth enquiring on, and following up before they ring someone else.
Almost every Tauranga business we speak to has one of the three working and the other two missing. Ads pointing at a slow page. A good site nobody ever sees. Enquiries landing in an inbox and sitting there until Thursday.
The instinct then is to buy more traffic, and it is almost always wrong, because more traffic through a leaking funnel just makes the leak more expensive. So the first job is finding the leak. The wider picture is on digital marketing in Tauranga.
Trades and property care, mostly. On the trade side that is builders, plumbers, sparkies, painters, landscapers and roofers. On the property care side it is window cleaning, housewashing, carpet cleaning, commercial cleaning, junk removal, flooring and general property maintenance.
The two sell differently. A blocked drain at 6am and a full exterior house clean booked three weeks out do not get the same campaign, page or follow-up. Reflections Window Cleaning, Clean Windows NZ, Duke Property Services, SWISH, JunkBoss and Bonds Flooring have all run some version of this.
You work directly with Mitch.
Horton Taylor · Tauranga & Mount Maunganui
Cheapest and fastest first, which is almost never where people start: your existing customer list, then the enquiries you already get, then new paid traffic. If your page gets 400 visits a month and turns four into enquiries, lifting that to eight is worth as much as doubling your budget.
One seasonal campaign to a dormant list of 2,000 produced 55 bookings and $17.5K of work with no ad spend attached. Then buy traffic: Google Ads first for most trades, Facebook and Instagram second, with the ranges in how to get more leads for a trade business in NZ.
Local marketing done properly.
Horton Taylor · Tauranga & Mount Maunganui
They have a follow-up problem. The leads arrived, got quoted once, then went quiet, and nobody had a spare evening to chase them. That is the most expensive thing on this page, because you already paid for those people.
Email and SMS remarketing is the cheapest fix available and almost nobody has it running. It chases quotes that have gone cold and rebooks customers who already trust you, on a schedule. For SWISH we put it behind a 3,000-record database and rebookings went up 150%.
More booked jobs, less guesswork.
Horton Taylor · Tauranga & Mount Maunganui
It depends on the job value, so here is the maths rather than a promise. On local trade and cleaning campaigns we typically see clicks between $2 and $12, a decent landing page turning one in ten to one in fifteen of those clicks into a call or a form.
That puts a lead between $25 and $120, urgent work at the cheaper end. If a lead costs $70, you quote three to win one, and your average job is worth $1,200, that job cost $210 in marketing and returned $990. On a $180 average job it does not work.
Because bought leads are usually sold three times. You pay per lead, so does the next contractor on the list, the customer gets four calls in an hour and picks on price. You build nothing, and the day you stop paying the leads stop dead.
What we build is yours: the Google Ads account in your name, the Meta account, the website, the customer list and the tracking history. You also deal with one person, Mitch, who works out of Mount Maunganui, has 10+ years in this and is a ServiceM8 Certified Partner.
Local marketing done properly.
Horton Taylor · Tauranga & Mount Maunganui
A steadier flow of enquiries you can actually quote
More booked jobs from the same monthly spend
One person accountable for the number
What you sell, where you sell it, what a good month looks like and what you have already tried. No slide deck, no proposal that needs a spare evening.
Not enough enquiries, a page that loses them, or quotes going cold. We tell you which one is costing you money and what can wait.
Conversion and call tracking go in, then the campaigns, the page and the follow-up get built, tested on real phones and turned on.
Spend, leads and cost per lead every month. Once one channel pays for itself we scale it or add the next, rather than guessing at everything at once.
We work out of Mount Maunganui, so Tauranga and the Western Bay of Plenty are the home patch and most jobs here start with a coffee rather than a Zoom link. Campaigns run remotely just as well, so we also work with service businesses across the rest of New Zealand.
JunkBoss had the reputation to win, with 350+ Google reviews and over 1,000 happy customers, but none of that showed up online. Prospects searching "rubbish removal Tauranga" or "demolition Mount Maunganui" were finding bigger brands with worse reviews first, and the business was leaking same-day and next-day jobs to competitors with stronger digital presence.
"Horton Taylor has been helping us get our business cranking and Mitch's expertise have been a huge help. Can't recommend Mitch enough, he's epic! Super knowledgeable, efficient and friendly."
"Couldn't be happier with the results we have been getting from Mitch and Horton Taylor. Our customer rebookings have gone through the roof and our calendar is booked out even in the slow months."
"Mitch has been a god send to my window cleaning business! We've been working together for just over two months and in that short time we've doubled the jobs coming through and implemented software and systems that make admin a breeze. Can't recommend Horton Taylor enough!"
There are three parts to it and only one of them is a monthly fee. Your ad spend goes straight to Google or Meta: we recommend $900 to $1,500 a month on Google Ads, roughly $30 to $50 a day, or from $500 a month on Facebook and Instagram. The page they land on is a one-off, and a single landing page is far cheaper than a full lead-gen website because it only has one job. Email and SMS follow-up is a one-off setup plus the small platform cost you pay the provider directly. Management is a flat monthly fee per channel on top. Most people here start with one channel and one page. Book a free 15-minute call and you get a straight number for exactly that set.
Google Ads can produce enquiries in the first week once tracking and a decent page are in place, because those people are already searching. Facebook and Instagram usually take two to three weeks to settle, since the campaign has to learn who responds. Database campaigns are the fastest of the lot: an email and SMS send to a list you already own can book work the same day. What we will not do is promise volume in week one, because the honest first month is about getting a real cost per lead to make decisions with.
No. We do not sell leads at all, we build the system that generates them so every enquiry comes to you and only you. Bought leads from a lead generation company are typically sold to three or four contractors at once, which turns the job into a race to the cheapest quote. Here the ad accounts, the page, the tracking and the customer list are all in your name from day one, so what gets built keeps working for you.
On local trade and cleaning campaigns, somewhere between $25 and $120 is normal, with urgent work at the cheaper end and quoted work dearer. The number only means something next to your average job value and your quote-to-job rate. A $90 lead is excellent if you win one in three and the job is worth $1,500, and terrible if the job is worth $150. We work that maths out with you on the first call. More on the channel-by-channel ranges in how to get more leads for a trade business in NZ.
Often not. If your current site loads fast on mobile data, states your service area and has a tappable phone number near the top, it is usually good enough to start with and the money is better spent on traffic. Where the existing site is slow or vague, a single landing page is usually the cheaper fix than a full rebuild, because it only has to do one job. We tell you which on the first call, with the number attached, before anything is committed to.
They get chased automatically, which is where most of the easy money is. Email and SMS remarketing follows up unsold quotes and reactivates past customers on a schedule, so it happens without you remembering. For SWISH Property Services that lifted rebookings 150% from a 3,000-record database with no extra ad spend, and one seasonal campaign to a 2,000-person list produced 55 bookings worth $17.5K.
Yes, and it is a common way to start. We get read access to your existing Google Ads and Meta accounts, look at what the spend has actually produced, then either fix what is there or rebuild it. Nothing gets deleted while we do that and you keep the account history either way. If the campaigns are fine and the real problem is the page or the follow-up, we say that rather than selling you management you do not need. The free Google Ads audit is the quickest way to get that read.
Tauranga and the Western Bay of Plenty are the home patch, from Katikati through to Te Puke, and Mitch is based in Mount Maunganui. The work itself runs remotely, so we also do this for trade, cleaning and property-care businesses elsewhere in New Zealand. If you want the broader service picture first, start at digital marketing in Tauranga.
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Tell us about your business and we'll get back to you within one business day, or call Mitch on 027 412 1176.
