Email & SMS Home services
55 jobs worth $17.5K from one seasonal email and SMS campaign
One seasonal email and SMS campaign generated 55 new bookings and $17.5K in revenue from a dormant list of 2,000 past customers, with no staff time needed.
Last updated
The actual campaign asset we sent to Exterior cleaning services, Christchurch's database.
Headline result
$17.5K
Revenue from one campaign
Client
Exterior cleaning services, Christchurch
Home services
Engagement
2025
3 services delivered
The challenge
A window and exterior cleaning business had 2,000+ inactive customers and no systematic way to re-engage them before the winter maintenance window.
Our approach
- Cleaned and optimised the 2,000+ past-customer database.
- Built a professionally designed email newsletter featuring services and seasonal offers.
- Layered in SMS messages emphasising winter weather protection.
- Timed everything to the autumn weather change so the urgency felt natural.
- Ran the whole thing as a managed campaign so the client didn't lift a finger.
The results
- 55 new service bookings generated
- $17.5K in revenue from a single campaign
- Dormant customer base re-engaged for seasonal maintenance
- No internal marketing time required to execute
How this applies to your business
One campaign, one list, no extra ad spend. That is email and SMS remarketing done properly.
If you are weighing up where to spend next, our marketing for tradies page sets out the order we recommend.
"Couldn't be happier with the results we have been getting from Mitch and Horton Taylor. Our customer rebookings have gone through the roof and our calendar is booked out even in the slow months."
Kyle G, Owner, Reflections Window Cleaning