Retention Commercial exterior cleaning
150% booking increase: pressure wash retention success
A 3,000-customer database brought back to life with automated email and SMS, lifting rebookings 150% with no extra ad spend and no extra staff effort.
Last updated
The actual campaign asset we sent to SWISH Property Services's database.
Headline result
+150%
Increase in rebookings
Client
SWISH Property Services
Commercial exterior cleaning
Engagement
2025
3 services delivered
The challenge
SWISH had 3,000+ past customers but no systematic way to re-engage them. The team was flat out serving current customers, so manual follow-up wasn't happening.
Our approach
- Cleaned and structured the 3,000-record customer database into something usable.
- Built monthly email newsletters featuring seasonal services and recent project work.
- Layered in SMS campaigns that made rebooking as friction-free as possible.
- Set everything to run on automated timing so it required zero ongoing staff effort.
The results
- 150% increase in customer rebooking rates
- New upsell opportunities for additional services
- Lift in referrals from reactivated customers
- A sustainable recurring revenue stream without expanding ad spend
How this applies to your business
This is exactly what our email and SMS remarketing service does: turn a customer list you already own into repeat work.
Database reactivation is usually the cheapest place to start with marketing for tradies, well before you add ad spend.