WordPress web design in Tauranga, plus rescues for slow existing sites
Horton Taylor does WordPress web design in Tauranga and across New Zealand. New builds include training so you can edit the site yourself, and slow or broken existing WordPress sites get audited and fixed rather than rebuilt for the sake of it. Everything is scoped as one fixed price first, off a free 15-minute call.
There are two jobs here: building WordPress sites for trade and cleaning businesses that need to win work, and rescuing the slow, plugin-heavy sites that have quietly stopped bringing in enquiries.
Your WordPress site takes five seconds to load on a phone and you have no idea why
Whoever built it has gone quiet, and you cannot get into the admin to change a phone number
It runs 27 plugins, half of them out of date, and something breaks every few months
Painters, plumbers and window cleaners with worse reviews outrank you in Tauranga
WordPress web design built around getting enquiries
A WordPress site for a service business has one job: turn someone already searching for your trade into a phone call, a form or a booking. So the build order is speed, then structure, then proof, then looks, because Google cannot rank one long scrolling page for six different jobs.
We build lean: a light theme, a handful of plugins that each do something you can name, images compressed before they reach the media library, and caching set up at the hosting level. The wider method is on our website design and optimisation page.
A page for every service you sell, plus service-area wording for the suburbs you want work from
Appears in under two seconds on a phone on mobile data, and still does two years later
Your real photos and Google reviews where the decision gets made, not on a testimonials page
Click-to-call in the header, quote forms on every service page, tested on a real handset
A small, deliberate plugin list instead of whatever the theme demo shipped with
Conversion tracking wired up on day one so you can see which pages produce enquiries
Rescuing a slow or broken WordPress site
Most of the WordPress work that comes through here is not a new build. It is a site that was fine three years ago and is now slow, cluttered and quietly leaking enquiries, usually because four different people have added to it and nobody has taken anything away.
So the first thing is an audit, not a rebuild quote: what is slowing the site down, what is broken, what can be fixed for a few hundred dollars, and whether it is worth saving at all. If the phone stays quiet, start with why your website is not getting enquiries.
Speed audit on a real phone on mobile data, with the actual culprits named
Plugin cleanup, so you are not running four things that do the same job
Images compressed and resized, which is where most local sites lose their load time
Hero photos cut down from 4MB straight-off-a-phone files to something mobile data can handle
Forms, tracking and Google Business Profile links tested and fixed
Core, theme and plugin updates brought current without breaking the layout
What a WordPress speed-up actually changes
Speed is not a vanity score. A page that takes five seconds on mobile data loses a big share of the people who tapped it, and they do not come back, they tap the next result. Fixing that is usually the cheapest lead generation available, because the traffic is already arriving.
The fixes are unglamorous: compress every image, remove plugins loading scripts site-wide for one page, cut the page builder bloat, set caching and a CDN up properly, then re-test on a real handset. SWISH Property Services had 100+ 5-star reviews on a slow site, and the SWISH case study shows what changed.
Mitch runs every account personally from Mount Maunganui.
Training so you can edit your own WordPress site
This is the main reason people choose WordPress, and it only pays off if somebody shows you how. A CMS you are scared to log into is worse than no CMS, because you end up paying for a change that would have taken you four minutes.
So training is part of the build, not an upsell. A recorded screen-share at handover covers the things you will actually do: change prices, add a service page, swap the photos, check enquiries came through. Plenty of owners still prefer to text Mitch, and the care plan covers that.
Recorded handover session covering the edits you will genuinely make
Plain-English cheat sheet for prices, photos, phone numbers and new pages
Reusable blocks and locked templates so a text paste cannot wreck the layout
Admin logins in your name, and the site stays yours if you ever move on
Do you actually need WordPress?
Sometimes yes, sometimes no, and you should get a straight answer before you spend anything. WordPress is the right call when you want to publish regularly yourself, need a blog with real depth, or need a booking or membership plugin that custom code would cost more to replicate.
It is the wrong call when the site is eight pages that change twice a year: a static build is faster, cheaper to host and has nothing to get hacked. Compare it against web design in Tauranga or small business website design.
More booked jobs, less guesswork.
Horton Taylor · Tauranga & Mount Maunganui
Looking for a WordPress developer in NZ who answers the phone?
You deal with Mitch. He runs the audit, plans the pages, writes the copy, does the build or the cleanup, wires up the tracking and handles the changes a year later. He is in Mount Maunganui, has 10+ years in this work and has run service businesses himself.
He is also a ServiceM8 Certified Partner, which matters more than it sounds for trades and cleaning companies. An enquiry from your WordPress form can land as a job on the board in ServiceM8 instead of sitting in an inbox you read at nine at night.
You work directly with Mitch.
Horton Taylor · Tauranga & Mount Maunganui
What you get
A WordPress build or rescue scoped as one fixed price before anything starts
A lean theme and a short, deliberate plugin list, so the site is still fast in two years
A page per service and service-area wording for the suburbs you want work from
Copywriting done for you, written the way your customers describe the job
Recorded training and a cheat sheet so you can edit prices, photos and pages yourself
Forms, conversion tracking and Google Analytics tested before launch, then watched afterwards
What that means for you
A site that loads fast and turns existing traffic into enquiries
Control of your own website instead of chasing whoever built it
One person who knows your setup and picks up the phone
How it works
Our website design process
01
Free 15-minute call
What you sell, which suburbs you want work from, and whether you already have a WordPress site worth saving. No pitch deck and no discovery fee.
02
Audit or scope, with one number
An existing site gets audited for speed, plugins, forms and tracking. A new build gets a page list and a timeline. Either way you get one fixed price before anything starts.
03
Build or fix, then test
Copy written and approved first, then the build or the cleanup happens on staging. Every form, every tracking event and every page gets tested on a real phone before it goes live.
04
Train you, then look after it
A recorded handover session so you can edit the site yourself, then a monthly care plan covering updates, backups and small changes if you would rather not.
Where we work
Areas we serve
Mitch works from Mount Maunganui, so Tauranga and the Mount are the home patch and most of these projects happen within 20 minutes of the office. WordPress builds and rescues also run remotely for businesses anywhere in New Zealand.
SWISH had 100+ 5-star Google reviews and strong word-of-mouth, but the website was cluttered, slow on mobile and didn't separate commercial from residential offerings. The site felt less professional than the actual service, and organic traffic for searches like "house washing near me" wasn't converting the way it should.
What we did
Ran a discovery and strategy phase to map out the right structure for commercial and residential customers.
Designed a fresh, conversion-focused website built around real reviews and before-and-after imagery.
Built dedicated service pages for softwash, roof moss treatment, water blasting and gutter vacuuming, each with tailored quote forms.
What happened
A faster, mobile-first site that finally reflects the quality of the work
Clear separation between commercial and residential service pages
Tailored quote forms for each service driving cleaner, higher-intent leads
Improved local SEO foundations targeting "house washing near me" style searches
"I couldn't recommend Mitch and Erin highly enough. They have been super helpful for our business and supporting us with marketing, ServiceM8 and our website. They were really responsive and efficient. Will continue to use them again."
Serena Ross, Bonds Flooring
Questions we get about website design in Tauranga
How much does a WordPress website cost in New Zealand?
Two things move a WordPress quote: how many services need their own page, and whether you need anything custom like a booking or membership plugin. A new build includes the copy, the lean theme and plugin list, the forms, conversion tracking and the recorded training that lets you edit the site yourself. Cleanups and speed-ups on an existing site are cheaper again, and they get scoped as one fixed price after the audit so you know the total before work starts. Hosting, backups, plugin updates and small changes run on a monthly care plan. Book a free 15-minute call and you get the number for your job. For the wider market picture, read how much a website costs in NZ.
Can you fix my slow WordPress site instead of rebuilding it?
Usually yes, and it is nearly always the cheaper option by a wide margin. The usual culprits are uncompressed images, a heavy page builder, duplicate caching plugins and a plugin list nobody has pruned in three years. We audit first, tell you what is actually costing you the seconds, then fix that for a fixed price you agree before work starts. A rebuild only gets recommended when the theme is abandoned or the site is one long page that cannot rank for your separate services. If it gets traffic but no enquiries, why your website is not getting enquiries covers the most common reasons.
Will I be able to edit the site myself?
Yes, and that is the point of building on WordPress. Training is part of the build: a recorded screen-share covering prices, photos, phone numbers, new service pages and checking enquiries, plus a plain-English cheat sheet. The editing screens are built with reusable blocks and locked templates so a pasted paragraph cannot wreck the layout. If you would rather text Mitch and have it done, the monthly care plan covers small changes.
Should I use WordPress or something else?
Use WordPress if you plan to publish and edit regularly yourself, need a proper blog, or need a plugin that does something specific. If your site is eight pages that change twice a year, a static build is faster and has nothing to keep updating, which is how most of our lead-generation sites get built. Compare against the standard build on web design in Tauranga or small business website design, then decide based on how you want to run it. We will not talk you off WordPress either: if you already have rankings and staff who know it, fixing it beats a migration that loses traffic.
I have lost access to my WordPress admin. Can you help?
Usually. Between the hosting account, the domain registrar and the database there is nearly always a way back in, and we have done this for owners whose previous developer stopped replying. Bring whatever you have, even if it is only the domain login and an old invoice. Once we are in, admin accounts get put in your name so it cannot happen again.
Do you work with businesses outside Tauranga?
Yes, right across New Zealand. Mitch is in Mount Maunganui, so Tauranga and the Mount get in-person meetings, and everywhere else runs over video and a shared staging link. Where you are does not change the quote or the timeline. Trade and cleaning businesses anywhere in the country are covered the same way on small business website design.
How long does a WordPress build take?
Three to four weeks for a standard build, counted from the day we have your photos, service list and reviews. A speed-up or cleanup on an existing site is usually a few days to a fortnight depending on what the audit finds. The part that slows projects down is almost always waiting on content, not the building, and you get the timeline before you commit. The end-to-end process is set out on our website design and optimisation page.
Is WordPress secure enough for a small business?
It is, as long as somebody keeps it current. Nearly every WordPress site that gets hacked was running an out-of-date plugin or an abandoned theme for months. That is why builds here use a short plugin list, and why the monthly care plan covers core, theme and plugin updates plus backups and monitoring. If nobody is going to maintain it, say so early and we will build you something with less to maintain.
Last updated:
Let's talk.
Tell us about your business and we'll get back to you within one business day, or call Mitch on 027 412 1176.