Website Transport (taxi and airport transfers)
GetATaxi: 643% organic traffic lift after a new website and SEO rebuild
A new conversion-focused website and a targeted SEO build took GetATaxi from zero online visibility to top-10 rankings for high-intent airport transfer searches.
Headline result
+643%
Organic traffic growth
Client
GetATaxi
Transport (taxi and airport transfers)
Engagement
24 months
4 services delivered
The challenge
GetATaxi was up against Uber, Ola, Zoomy and the big established taxi brands without a website or any organic search presence. High-intent searches like "taxi to Auckland airport" and "pre-book airport transfer" were being won entirely by competitors, and the business was capped by repeat customers and word-of-mouth.
Our approach
- Built a modern, conversion-focused website with transparent fixed-fare pricing and a clear booking flow.
- Created dedicated landing pages for airport transfers, corporate accounts and suburban pickups.
- Ran a focused SEO campaign targeting Auckland transport intent keywords and service-area pages for major suburbs and terminals.
- Added LocalBusiness and Service schema so the site could earn rich results in search.
- Rebuilt the Google Business Profile with proper categories, photos and review prompts.
- Earned backlinks from NZ travel and business directories to strengthen authority.
The results
- 643% growth in organic traffic from baseline
- Top 10 rankings for core airport transfer keywords
- A live booking channel that now drives leads directly from search
- Visibility against Uber, Ola and the established taxi brands for the first time