Service

Google Ads

Capture customers actively searching for what you do.

Google Ads is one of the best channels for service businesses because the people clicking are already searching for what you do. We run Search, Performance Max and Local Service campaigns built around the high-intent keywords that drive jobs.

Book a free call See what's included

What's included

Keyword research focused on commercial-intent searches
Search, PMax and Local campaign builds
Conversion tracking and call tracking setup
Negative keyword work to cut wasted spend
Bid strategy and budget management
Monthly reporting on cost-per-lead and ROAS

Outcomes

What you should expect to walk away with.

Leads from people ready to book, not just browse

Wasted spend cut by ruthlessly excluding the wrong searches

Visibility into which keywords actually drive paid jobs

Mitch, founder of Horton Taylor

Work directly with Mitch

You'll work directly with me.

No account managers, no overseas teams, no handoffs. When you sign on for google ads, you're working with someone who has owned and grown service businesses himself.

10+ years marketing experience
Owned and grown service businesses
No outsourcing, you work directly with Mitch
Based in Mount Maunganui, serving NZ nationwide

Book a call with Mitch

Process

How it works.

01

Account audit & setup

We audit your existing account (if any), set up conversion tracking and rebuild the structure.

02

Launch & dial in

Campaigns go live with tight match-type control and we cut wasted spend daily for the first month.

03

Optimise for profit

We refine bids, ad copy and landing pages so cost-per-lead drops over time.

Related work

See it in action.

How we helped Rideshare Consultants grow 40% in 12 months

+40% Growth in 12 months

How we helped Rideshare Consultants grow 40% in 12 months

Rideshare Tax Consultants

GetATaxi: 643% organic traffic lift after a new website and SEO rebuild

+643% Organic traffic growth

GetATaxi: 643% organic traffic lift after a new website and SEO rebuild

GetATaxi

JunkBoss: turning 350+ Google reviews into top-3 local rankings

350+ Google reviews

JunkBoss: turning 350+ Google reviews into top-3 local rankings

JunkBoss

Common questions.

What's a realistic Google Ads budget?

For most NZ service businesses, $1,500–$5,000/month in ad spend is the sweet spot. Higher-ticket trades can justify more.

Do I need a landing page or will my website work?

Most existing websites work fine to start. If conversion rates are low we'll build a focused landing page for the campaigns.

How do you measure success?

Cost per qualified lead and cost per booked job, not impressions or click-through rate. We track everything back to revenue.

Google Ads near you

Google Ads in Tauranga

Google Ads management for Tauranga service businesses. High-intent local campaigns built for booked jobs, not wasted clicks, managed directly by Mitch.

Google Ads for tradies

Google Ads for tradies and builders across NZ. High-intent campaigns that put you in front of people ready to hire, managed by people who get trades.

Other ways we help

Facebook & Instagram Ads

Targeted Meta campaigns built to generate consistent local enquiries and booked jobs, not just clicks.

Website Design & Optimisation

Fast, modern websites built to convert visitors into enquiries and bookings, not just look pretty.

Email & SMS Remarketing

Stay top-of-mind with automated follow-ups, reminder SMS, newsletters and reactivation campaigns.

Business Growth Consulting

Practical advice on pricing, systems, customer experience and growth strategy from someone who has built a service business.

Ready to get started?

Book a free 15-minute call with Mitch. We'll talk through your business and see if google ads is the right next step.